Amazon Keyword Tool
Find the Amazon keywords shoppers actually search.
An Amazon keyword research tool built on Amazon's own search volume, not Google's: check a list, find new ideas, see what a competitor ranks for and where you're missing out.
Real Amazon volume in 15 storefronts · Free preview, full results on Pro
- wireless bluetooth headphones…
- bluetooth headphones for iphone…
- bluetooth headphones over ear…
- bluetooth headphones with mic…
- cheap bluetooth headphones…
- bluetooth headphones for work…
- bluetooth headphones noise cancelling…
Demo data from the keyword tool's built-in example.
Amazon search volume in 15 storefronts
Amazon keyword research by hand vs. here
| Task | By hand | Amazon SEO Ranking |
|---|---|---|
| Find what shoppers type | Amazon's search suggestions, a few at a time | Up to 1,000 related searches from one seed |
| Know how many people search it | Guess, or use Google's numbers | Monthly Amazon search volume |
| Check a long list | One keyword at a time | 1,000 keywords per check, pasted or uploaded |
| See what a competitor ranks for | Search keyword after keyword | Every keyword an ASIN ranks for, with its position |
| Find keywords rivals have and you don't | Compare lists in a spreadsheet | Keyword Gap across up to 20 ASINs |
What's in the keyword tool
Six tools on one page, all on Amazon search data.
Search volume in 15 storefronts · Ideas, ranked keywords and gap in the US, Egypt, Saudi Arabia and the UAE
Open the keyword tool- Search volumeMonthly Amazon search volume for up to 1,000 keywords at once, pasted or uploaded
- Keyword ideasRelated searches from one seed keyword, sorted by volume (Pro)
- Ranked keywordsThe keywords any ASIN ranks for, with its position (Pro)
- Product competitorsThe listings competing for the same searches (Pro)
- Keyword gapKeywords your rivals rank for and you don't, across up to 20 ASINs (Agency)
- Competition scoreHow hard page one is to break into, from the reviews and badges on it
Start free. Upgrade when your catalog grows.
Keyword tool questions
Is there a good keyword research tool for Amazon?
Look for one that uses Amazon's own search volume, since what people search on Google and on Amazon differs. Amazon SEO Ranking shows monthly Amazon search volume in 15 storefronts, plus keyword ideas, the keywords any ASIN ranks for and a gap check against competitors.
Is the search volume from Amazon or Google?
Amazon. The volumes come from Amazon search data, not Google Keyword Planner estimates.
Does it show keyword difficulty or CPC?
No. It shows search volume and a competition score worked out from the reviews and badges on page one. It doesn't estimate cost per click.
Which marketplaces are covered?
Search volume covers 15 storefronts, including the US, UK, Germany, France, Italy, Spain, Canada, Mexico, India and Australia. Keyword ideas, ranked keywords and Keyword Gap work in the US, Egypt, Saudi Arabia and the UAE.
Is it free?
You can try it free: a free account shows real volume for the top 3 results of each check. Pro shows every row and adds keyword ideas, ranked keywords and competitors, with a 7-day free trial.