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Amazon SEO Ranking is a web tool for Amazon sellers. It audits a product listing against Amazon's ranking and content rules, rewrites non-compliant copy with AI, checks how many people search a keyword on Amazon each month, and can run all of that across an entire ASIN portfolio in bulk.

No. The tool only reads the public product page for the ASIN you enter, the same page any shopper can see. It never connects to Seller Central and never changes anything on Amazon.

Yes. Every tool has a free demo using a sample listing or sample keywords. The Character Limit Checker and Backend Keyword Checker work on your own copy with no account at all. A free account adds 3 real audits of your own listings a month, with no card.

Each listing is checked against 12 equally weighted criteria in seven categories: Title & Item Highlights, Bullet Points, Images & Video, Backend & Attributes (category/browse node), Reviews & Social Proof, Stock & Fulfillment, and AI-Readiness (how well the copy works with Amazon's Rufus and COSMO AI search). Every criterion and category is scored 0 to 100, and the overall score is the average of the criteria.

Amazon's data couldn't confirm it, usually Prime eligibility, which Amazon doesn't always report outside the US. A not-verified criterion is left out of the score rather than counted as a fail, and the other criteria share the 100 points.

23 Amazon marketplaces: the US, UK, Ireland, Germany, France, Italy, Spain, Canada, Mexico, Brazil, the Netherlands, Belgium, Sweden, Poland, Turkey, the UAE, Saudi Arabia, Egypt, South Africa, India, Japan, Singapore, and Australia (Austria is also listed and uses amazon.de). Use the ASIN exactly as it appears on the marketplace you select, since the same ASIN can carry different content and a different score in each country.

Up to about 20 seconds. The tool fetches the listing from the selected marketplace and grades it. If you audit the same listing again within 15 minutes it reuses that snapshot, and a listing that hasn't changed keeps the same score.

Yes, with a draft audit. Paste a new title, Item Highlights, bullets or description; anything left blank keeps the live copy. The draft is scored against the live listing's images, rating and Prime status and shown next to the last live score. It uses 1 audit and isn't saved to your history.

No. An audit only reads the public product page. Nothing is changed on Amazon unless you manually copy suggested fixes into Seller Central yourself.

Five parts of a listing: the title (60 to 75 characters, Brand + Product + attribute format), Item Highlights (up to 125 characters), exactly five benefit-led bullet points with sentence-case headers, the description, and backend search terms that never repeat the visible keywords.

Amazon accepts bullets of up to 255 characters, but on mobile, where most shoppers read them, a bullet over about 200 is cut off. So the rewriter writes each bullet under 200 and the audit flags longer ones, so the whole bullet is seen.

Yes. Every part has Copy, Edit, and Ask AI buttons. Ask AI can rewrite just that part, down to a single bullet point, based on instructions you type. There's also a Regenerate from scratch button for a full new pass.

No. It only uses facts in the live listing, including its spec table, and in the brand fact sheet you add. If a detail is missing, it writes around it rather than inventing specs, certifications or claims. A claim check under the copy flags anything the listing doesn't back up, such as health claims or pack counts that don't match.

An Excel (.xlsx or .xls) or CSV file with an ASIN column (required), and optional Marketplace and Target Keywords columns. A ready-to-use template is available on the Bulk Optimization page. You can also skip the file and type ASINs in directly.

Up to 100 per run on Pro and 500 on Agency. Listings process two at a time, at roughly 20 to 40 seconds each, with a live progress list. Progress is saved after every row, so a reload picks up where it stopped, and you can stop at any point and download whatever finished.

The run keeps going. Failed rows are reported in the output file with the reason (for example, an ASIN that doesn't exist on the chosen marketplace), and they never block the rest of the batch. Invalid rows in the upload, like malformed ASINs or duplicates, are skipped and listed by row number rather than silently dropped.

One row per ASIN with status, SEO score, the new title, Item Highlights, all five bullets, description, backend search terms, the AI's rationale, and the failure reason for anything that didn't succeed.

The approximate monthly Amazon search volume for up to 1,000 keywords at once, averaged over the past 12 months for the marketplace you choose, sorted from highest to lowest demand.

That keyword is searched too rarely on that marketplace to measure reliably. That's useful information on its own: it's usually not worth spending limited title or bullet space on.

16 marketplaces: the US, Canada, Mexico, UK, Germany, Austria, France, Italy, Spain, the Netherlands, the UAE, Saudi Arabia, Egypt, India, Singapore, and Australia. Keyword ideas, What I rank for, Competitors and Keyword gap cover the US, Egypt, Saudi Arabia and UAE.

Yes, as a preview: free accounts can run Search volume and Keyword ideas and see the first 3 results of each search, up to 30 keyword lookups a month. Pro unlocks the full results and the other keyword tools.

The Character Limit Checker (title, Item Highlights, bullets and description against Amazon's rules), the Backend Keyword Checker (the 249-byte search terms field), and the guides to Amazon's product image requirements and to fixing a search-suppressed listing. All are free, with no sign-up.

Title: 75 characters in most categories since July 27, 2026. Item Highlights: 125 characters. Bullets: five, each more than 10 and fewer than 255 characters (keep them under 200 so they show in full on mobile). Description: 2,000 characters. Backend search terms: 249 bytes. The Character Limit Checker checks all of these as you type.

Promotional wording (best, cheap, guarantee, free shipping…), decorative symbols and emoji, ALL CAPS, a word used more than twice in the title, contact details, HTML in the description, and health claims. It shows your copy the way Amazon reads it, with each problem marked and anything past the limit struck through. It runs in your browser; nothing is sent anywhere.

That's a search-suppressed listing: it's live but doesn't appear in results, usually because of a title over the limit or breaking style rules, a main image problem, a missing required attribute or a restricted claim. Seller Central shows the exact reason (Manage All Inventory, filtered by Search Suppressed). Our free audit flags title and gallery problems, and the Character Limit Checker flags restricted claims, before they cause it.

It runs the same audit on your listing and up to two competitors, on the same marketplace, and lines the scores up by category so you can see where the listing beating you wins. It uses one audit per listing compared.

No. Amazon removed public seller replies to reviews in 2020. Reply to Reviews drafts the private reply you send through Buyer-Seller Messaging when an unhappy buyer messages you. It never mentions the review, never asks the buyer to change it, and never ties a refund to a rating, all of which break Amazon's policies.

No. Reply to Reviews needs a free account but doesn't use any of your monthly audits.

An Amazon SEO audit as JSON: the score, every category and criterion, and the recommendations, plus the product's title, brand and URL. It's included with Agency; each call uses 1 audit, or reuses the last result if the listing hasn't changed. It isn't a product-data API: there's no price, rating or bullet text.

On Pro or Agency, open Settings → Connectors in Claude, choose Add custom connector, paste the connector URL from the API & Claude Connector page, then sign in and approve. Claude can then audit listings, check copy, look up keyword data and read your audit history, using your plan's monthly quota.

Yes, in early access. It runs the same audit from any Amazon product page and uses your normal monthly quota. It isn't on the Chrome Web Store yet: you install it by hand from the Chrome Extension page, and you can join the waitlist for the store link.

With no account: the demo on every tool, the Character Limit Checker, the Backend Keyword Checker and the listing-rules guides. A free account (email or Google) adds 3 full audits a month with AI fixes, Competitor Compare, Reply to Reviews and a keyword preview. Only successful audits count against the limit, and it resets on the 1st of each month.

Pro ($79/month or $799/year) includes 100 audits per month, Bulk Optimization runs of up to 100 ASINs, the Keyword Research tools with 2,000 keyword lookups a month, the Compliance and AI Vision scans, and the Claude connector. Agency ($249/month or $2,490/year) raises that to 500 audits and 10,000 keyword lookups a month, with bulk runs of up to 500 ASINs, Keyword gap, white-label PDF reports, API access and priority support. Monthly plans start with a 7-day free trial; annual plans are billed at checkout. Every charge has a 14-day money-back guarantee.

Your quota resets on the 1st of the month. If you need more before then, Pro raises the ceiling to 100 audits a month, and on monthly billing it starts with a 7-day free trial. The free demo on every tool stays available at no cost either way.

From the My Plan page in your account. An upgrade applies right away and you pay only the difference for the rest of the period. A downgrade, a switch from yearly to monthly, or a cancellation takes effect when the period you've already paid for ends, and you keep access until then.

Yes. At checkout, choose "I'm purchasing as a business" and add your company name and VAT number. They're printed on every invoice, and checkout shows the final amount before you pay.

No. It's an independent, third-party tool and is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc.

Only the public product page for the ASIN you enter, exactly as a shopper would see it. No Seller Central connection, no Amazon account access, and no changes are ever made to your listing.