Amazon Seller Tools
The listing tools Amazon sellers use, free to start.
Audit your listings, research keywords on real Amazon search volume, rewrite your copy to Amazon's rules and size up competitors, all with one set of Amazon seller tools.
No card needed · 3 free audits a month · Results in about 20s
Writing a new listing? Score draft copy instead
Score copy before it goes live. Fill in any part; blank parts keep the live copy. Images, rating and Prime status still come from the live listing. Uses 1 audit and isn't saved to your history.
BEST Stainless Steel Water Bottle Insulated Water Bottle 32oz Water Bottle for Gym Sports Travel Leak Proof Lid Great Gift
- Over 75 characters: 122 characters, 47 over the limit.
- Promotional wording: Remove "best".
- ALL CAPS words: Write "BEST" in title case, unless it's how your brand is registered.
- Word repeated more than twice: "water", "bottle" appears 3 or more times.
- 71 of 75 characters
- "Insulated Water Bottle" in the first 40 characters
- No promotional words, caps or repeats
Also rewritten: Item Highlights · 5 bullets · description · backend terms
Illustrative examples, checked live against Amazon's title rules. Real rewrites use only facts from your listing.
Works on 23 Amazon storefronts
Pick a tool
Every tool has a free way in.
- Listing AuditA score out of 100 across 12 criteria, with the fixes ranked
- AI Copy RewriterTitle, Item Highlights, 5 bullets, description and backend terms
- Keyword ResearchAmazon search volume, ideas, ranked keywords and gap
- Competitor CompareYour listing next to up to 2 rivals, category by category
- Backend Keywords ToolFit your search terms under 249 bytes
- Bulk OptimizationAudit and rewrite up to 500 ASINs from one spreadsheet
- Character Limit CheckerCheck copy you wrote against Amazon's limits
- Review ReplyDraft a buyer message for a negative review
- Chrome ExtensionAudit the Amazon page you're on
- API & Claude connectorAudits from your code, or inside Claude
- Tesco toolsCheck listings against Tesco's rules
Where these tools fit
They cover your listings and keywords, the part of selling that decides whether shoppers find you.
23 Amazon storefronts · Rewrites in 12 languages
Audit a listing free- Listing qualityA score out of 100 and the fixes worth the most
- CopyTitles, bullets, descriptions, backend terms and A+ drafts
- KeywordsAmazon search volume, ideas and what rivals rank for
- CompetitorsYour listing next to the ones beating it
- ReviewsBuyer messages for negative reviews
- AI searchCopy that Alexa for Shopping can find and quote
Start free. Upgrade when your catalog grows.
Seller tools questions
What tools do Amazon sellers use?
Most sellers use a mix: product research, inventory, PPC, repricing and listing tools. Amazon SEO Ranking covers the listing side: audits, AI copy, keyword research and competitor comparison. It doesn't do PPC, inventory or repricing.
Do I need to connect my Seller Central account?
No. The tools read public listing data, so there's nothing to connect and no account permissions to grant.
What can I use for free?
3 full audits a month with the AI rewrite, competitor compare, the backend terms checker, the character limit checker and keyword previews. No card needed.
Is there a Chrome extension?
Yes, in early access: it audits the Amazon page you're on and shows the score, the weakest categories and the first fix.
Do you have AI tools for sellers?
The AI Copy Rewriter writes your title, bullets, description and backend terms; the A+ generator drafts modules and a Brand Story; Review Reply drafts buyer messages. All of them work only from facts in your listing.