Amazon Listing Quality Checker
Check your Amazon listing's quality in about 20 seconds.
A free Amazon listing analyzer: paste an ASIN and get a quality score out of 100, the problems costing you the most points, and the corrected copy.
No card needed · 3 free audits a month · Results in about 20s
Writing a new listing? Score draft copy instead
Score copy before it goes live. Fill in any part; blank parts keep the live copy. Images, rating and Prime status still come from the live listing. Uses 1 audit and isn't saved to your history.
BEST Stainless Steel Water Bottle Insulated Water Bottle 32oz Water Bottle for Gym Sports Travel Leak Proof Lid Great Gift
- Over 75 characters: 122 characters, 47 over the limit.
- Promotional wording: Remove "best".
- ALL CAPS words: Write "BEST" in title case, unless it's how your brand is registered.
- Word repeated more than twice: "water", "bottle" appears 3 or more times.
- 71 of 75 characters
- "Insulated Water Bottle" in the first 40 characters
- No promotional words, caps or repeats
Also rewritten: Item Highlights · 5 bullets · description · backend terms
Illustrative examples, checked live against Amazon's title rules. Real audits read your live listing.
Works on 23 Amazon storefronts
Free, right here
Check your title's quality now
Start with the title: paste it and see every rule it breaks as you type, then get a version that passes. No account needed.
118 / 75 characters · 43 over
Best Cheap Wireless Bluetooth Earbuds!!! Noise Cancelling Earbuds For Gym Sports Earbuds Waterproof IPX7 40Hrs Battery
- Over 75 characters 118 characters, 43 over the limit.
- Promotional wording Remove "best", "cheap".
- Decorative characters Remove "!", unless it's part of your registered brand name.
- Word repeated more than twice "earbuds" appears 3 or more times.
4 rules broken. Free, 3 rewrites a day. Uses only the words in your title.
A quality check by hand vs. here
| Task | By hand | Amazon SEO Ranking |
|---|---|---|
| Score the listing against Amazon's content rules | A checklist and a spreadsheet | 12 criteria, scored out of 100 |
| Spot title and bullet problems | Read every field against the style guide | Each problem flagged in the field it's in |
| Decide what to fix first | A guess | Fixes ranked by the points they're worth |
| Check the gallery, rating and Prime badge | Open the listing on desktop and mobile | Read from the live listing |
| See whether your edits worked | Screenshots and notes | Re-audit and compare scores in your history |
The 12 quality checks
Every criterion is graded from the live listing and they share 100 points evenly, so the score shows where the points are.
23 Amazon storefronts · Rewrites in 12 languages
Check a listing free- TitleUnder 75 characters with the keyword up front, Amazon's style guide, no keyword stuffing
- Bullet pointsFive benefit-led bullets, secondary keywords worked in, concrete specs
- ImagesA complete gallery of 7 or more images
- Rating & PrimeAn average rating of 4.3 or higher, FBA or Prime eligible
- CategoryListed in the right category and browse node
- AI-readinessNatural, intent-led copy with facts Alexa for Shopping can quote
Start free. Upgrade when your catalog grows.
Listing quality questions
How can I check the quality of my Amazon listing?
Paste its ASIN or product URL into the checker above. In about 20 seconds you get a score out of 100 across 12 criteria (title, bullets, images, category, rating, Prime and how well AI search can read it), with the fixes ranked by the points they're worth.
Is the Amazon listing checker free?
Yes. A free account includes 3 full audits a month with the AI rewrite, no card needed. You can also run the demo audit without an account.
What does the score mean?
90 and up is excellent, 75 to 89 is good, 60 to 74 is average and anything lower is under-optimized. The categories pulling the score down are listed first.
What doesn't the score include?
Anything a public listing doesn't show: backend search terms, conversion rate and Buy Box share. A+ Content and video aren't scored either. The rewrite still writes your backend terms, and the Backend Keywords Tool checks the ones you have.
Can I check new copy before it goes live?
Yes. If you're rewriting an existing listing, paste the new title, Item Highlights, bullets and description to score them before you publish. They're scored together with the live listing's images, rating and Prime status.
Which marketplaces does it check?
23 Amazon storefronts, including amazon.com, .co.uk, .de, .fr, .it, .es, .ca, .co.jp and .com.au.