Amazon Competitor Analysis Tool
See exactly why the listing above you wins.
Put your listing next to up to two competitors and compare their scores category by category, then see the keywords they rank for and the ones you're missing.
Add up to 2 competitors next · 1 audit per listing · 3 free audits a month
- Title & Item Highlights…
- Images & Video · 4 images…
- Reviews & Social Proof · 4.1★…
- Bullet Points…
- Title & Item Highlights…
- Images & Video · 9 images…
- Reviews & Social Proof · 4.5★…
- Bullet Points…
An example comparison, to show the layout.
Works on 23 Amazon storefronts
Competitor research by hand vs. here
| Task | By hand | Amazon SEO Ranking |
|---|---|---|
| Compare titles, bullets and images | Three tabs and a page of notes | Side by side, scored category by category |
| Find who you're really up against | Scroll the search results | The listings competing for your searches |
| See a competitor's keywords | Search keyword after keyword | Every keyword an ASIN ranks for, with its position |
| Find the keywords you're missing | Merge lists in a spreadsheet | Keyword Gap across up to 20 ASINs |
Four ways to size up a competitor
Start with the side-by-side compare, then go into their keywords.
Compare in 23 storefronts · Keyword tools in the US, Egypt, Saudi Arabia and the UAE
Compare listings- Competitor CompareYour listing and up to 2 rivals, each fully audited and scored by category
- Product competitorsThe listings competing for the same searches as yours (Pro)
- Ranked keywordsEvery keyword a competitor's ASIN ranks for, with its position (Pro)
- Keyword gapKeywords up to 20 ASINs rank for that you don't (Agency)
Start free. Upgrade when your catalog grows.
Competitor analysis questions
What is the best way to analyze my competitors on Amazon?
Compare the listings that outrank you on the same criteria Amazon cares about (title, bullets, images, rating, Prime), then look at the keywords they rank for that you don't. The compare does the first part in one run; ranked keywords and Keyword Gap do the second.
How many competitors can I compare?
Your listing and up to two competitors at a time. Keyword Gap on the Agency plan compares the keywords of up to 20 ASINs.
Is the competitor analysis tool free?
Yes, the compare is on the free plan. Each listing uses one audit, and a free account includes 3 a month, so one full three-way comparison. Ranked keywords and product competitors need Pro.
Can I track competitor performance over time?
Not automatically yet: run the compare again whenever you want a fresh read. Score alerts watch your own listings, not competitors'.
Can I see a competitor's backend search terms?
No tool can: Amazon never shows backend search terms publicly. What you can see is every keyword their ASIN ranks for, including the searches their backend terms help it rank for.