Amazon Keyword Research

Pro

Pick keywords by what Amazon shoppers actually type.

Real Amazon search data: check keywords, find ideas and see what your ASIN ranks for.

Up to 1,000 keywords per check · free accounts see the first 3 · 16 marketplaces · volumes are estimates

Keywords 0/1,000···

How search volume works

01
Paste your keywords
One keyword for the full overview, or up to 1,000 separated by commas to compare a whole list.
02
See real demand
Monthly Amazon searches for each term, averaged over the past 12 months, sorted by demand.
03
Check the competition
Score how hard each keyword is to rank for, then save the ones worth targeting to a list.

How the competition score works

Amazon doesn't publish a keyword difficulty number, so we compute one from the live search results: how many reviews the top-ranking listings have and how many carry Amazon's Choice or Best Seller badges.

A keyword where the leaders have thousands of reviews is far harder to break into than one where they have a few dozen.

Example competition scoresExample

wireless earbudsHard
earbuds for small earsMedium
earbuds with ear hooks for runningEasy

Search volume questions

Is search volume free to use?

Free accounts see the first 3 keywords of each check, with the rest blurred. Pro includes 2,000 keyword lookups a month and Agency 10,000.

How accurate are the volumes?

They're estimates of monthly Amazon searches, averaged over the past 12 months. Use them to compare keywords against each other rather than as exact counts. "No data" means a term is searched too rarely to measure, which is a signal in itself.

Where does the competition score come from?

It's our own estimate, computed from the current top Amazon search results for the keyword: the review counts and badges of the listings you'd be competing against. It is not a number published by Amazon.

Which Amazon marketplaces are supported?

Search volume and competition cover 16 marketplaces, including the US, UK, Germany, France, Italy, Spain, Canada, Mexico, India, Australia and the UAE. Keyword ideas, What I rank for, Competitors and Keyword gap cover US, Egypt, Saudi Arabia and UAE.

Five ways into the same data

Search volume
Monthly searches for up to 1,000 terms at once
Keyword ideas
Related terms from one seed keyword
What I rank for
Terms your ASIN already shows up for
Competitors
Who ranks for the same terms as you
Keyword gap
Terms rivals rank for and you don't

More on our Amazon keyword tool and how to check Amazon keyword search volume for up to 1,000 keywords at once.

Amazon Keyword Research

Pick keywords by what Amazon shoppers actually type.

How search volume works

Paste your keywords

See real demand

Check the competition

How the competition score works

Search volume questions

Five ways into the same data

Search volume

Keyword ideas

What I rank for

Competitors

Keyword gap

What's your listing's score?

How search volume works

Paste your keywords

See real demand

Check the competition

How the competition score works

Search volume questions