Amazon Black Friday 2026 falls on Friday, November 27, and Cyber Monday on Monday, November 30, according to Amazon's own Black Friday guide. For sellers, the nearer date is November 13: Amazon extended the deal submission window to November 13, after first closing it on October 20.
Amazon hasn't yet announced when its Black Friday Week sale starts. Last year it announced the event on November 9, 2025, and ran it from November 20 through December 1, 12 days in total. Any listing work you still plan for the holidays has about a week left before the traffic arrives.
This article collects every 2026 Black Friday date that matters to a seller, separates what Amazon has confirmed from what it hasn't, and lists what to check on your listings before the sale. It's for sellers and agencies running deals or expecting holiday traffic on Amazon.com.
Key Takeaways (TL;DR)
- Black Friday is November 27, 2026 and Cyber Monday is November 30, 2026, on Amazon's own dates.
- Amazon extended Black Friday and Cyber Monday deal submissions to November 13, 2026, replacing the October 20 deadline.
- The extension doesn't move inventory deadlines: Amazon still asks for FBA stock to arrive before each event's cutoff.
- Peak fulfillment fees apply from October 15, 2026 to January 14, 2027, averaging $0.32 per unit, the same as last year.
- Items bought from November 1 to December 31, 2026 can be returned until January 31, 2027, and Amazon says that window now applies every year.
- Before you submit a deal, audit the deal-linked listing: Amazon checks listing quality, and a deal sends traffic to whatever copy is live.
Amazon Black Friday 2026: at a Glance
Four dates are confirmed by Amazon. The start of the sale week isn't.
| What | Date | Status |
|---|---|---|
| Deal submission deadline | November 13, 2026 (was October 20) | Confirmed by Amazon |
| Black Friday | November 27, 2026 | Confirmed by Amazon |
| Cyber Monday | November 30, 2026 | Confirmed by Amazon |
| Peak fulfillment fees | October 15, 2026 – January 14, 2027 | Confirmed by Amazon |
| Black Friday Week start | Not announced | Last year: November 20 |
What Amazon Announced
Amazon's original notice, posted in the Seller Forums by the News_Amazon account, said the submission window for Black Friday and Cyber Monday deals closes October 20, 2026. It told sellers to check deal health status and the listings linked to their deals before submitting.
A later post from the same account, titled "Black Friday Cyber Monday deals deadline extended to November 13", reopened the window. It says Deal sourcing is still open and explains how to create Prime Exclusive Discounts: in Seller Central, go to Advertising, select Price Discounts, click Create a price discount and choose Events from the drop-down. beBOLD Digital and ChannelMAX both reported the extension.
Ensure your FBA inventory arrives at fulfillment centers ahead of each sales event's cutoff date.
That line from the extension notice matters. A later deal deadline doesn't mean later stock: PPC Land lists the inbound cutoffs as October 14 for AWD, October 21 for FBA with minimal splits and October 28 for FBA with Amazon-optimized splits, and all three have passed.
Fees were set earlier. In July, Amazon set holiday peak fulfillment fees from October 15, 2026 to January 14, 2027, averaging $0.32 per unit, the same as last year. They cover FBA, Remote Fulfillment with FBA, Multi-Channel Fulfillment and Buy with Prime orders.
Amazon's notice doesn't list the Black Friday Week dates, and as of 9to5Toys' October 30 roundup Amazon hadn't published them anywhere else. Deal trackers expect a start around November 19 or 20, but that's a prediction, not an Amazon date.
Key Dates
| Date | What happens | What to do |
|---|---|---|
| October 15, 2026 | Peak fulfillment fees start | Price deals with the peak fee included |
| November 1, 2026 | Extended holiday return window opens | Expect returns on holiday orders until January 31, 2027 |
| November 13, 2026 | Deal submissions close | Submit deals and Prime Exclusive Discounts |
| Not announced | Black Friday Week starts (November 20 in 2025) | Have final listing copy live before it |
| November 27, 2026 | Black Friday | Watch deal-linked listings for suppressions |
| November 30, 2026 | Cyber Monday | Same checks |
| January 14, 2027 | Peak fulfillment fees end | Review Q4 margins after returns settle |
What It Means for Your Listings
A Deal Sends Traffic to Your Current Copy
A deal badge doesn't fix a listing; it multiplies whatever is already there. If the title runs past the 75-character limit, the bullets bury the main benefit or the images don't answer the obvious question, the deal pays for traffic that doesn't convert. Amazon's own notice names listing quality as a check for deal-linked listings.
Prime Exclusive Discounts Need a Reference Price
ChannelMAX notes that Prime Exclusive Discounts need a validated reference price to show a savings comparison. If your price history doesn't support the discount you plan, the deal can run without the strikethrough price shoppers look for.
Edits Close to the Event Carry More Risk
Our Q4 listing checklist recommends finishing structural edits early, because a title, category or variation change can take time to settle or trigger a review. That freeze date is our recommendation, not an Amazon rule. With the deal window open to November 13, a late deal is fine; a late rewrite of the same listing is where the risk sits.
Returns Run Into Late January
Amazon's 2026 holiday return window covers orders from November 1 and runs to January 31, 2027. A listing that overpromises on size, compatibility or contents can turn Black Friday sales into returns for about two months.
What to Do Now: 5 Steps
- Open the Deals dashboard in Seller Central today and confirm the November 13 deadline and eligibility for each ASIN you plan to discount.
- Run a 12-criteria audit on every deal-linked listing and fix the fields that lose points before you submit the deal.
- Check that each Prime Exclusive Discount has a valid reference price, so the savings comparison shows.
- Confirm your FBA stock for the deal ASINs is checked in; the November 13 extension doesn't change inventory cutoffs.
- Check product details that cause returns, such as size, compatibility and what's in the box, and make them match the product exactly.
What We Don't Know Yet
- When Black Friday Week starts. Watch press.aboutamazon.com; last year's announcement came on November 9, 2025.
- Whether Lightning Deals and Best Deals share the November 13 date in every account. The extension notice speaks of Deal sourcing in general, so check the Deals dashboard for each ASIN.
- Whether the 3.5% fuel and logistics surcharge will end. Supply Chain Dive reports that Amazon told a seller it stays in effect until further notice.
Everything You Need to Know About Amazon Black Friday 2026
| Topic | Summary |
|---|---|
| Black Friday | November 27, 2026 |
| Cyber Monday | November 30, 2026 |
| Deal deadline | November 13, 2026, extended from October 20 |
| Sale week | Not announced; ran November 20 to December 1 in 2025 |
| Peak fees | October 15, 2026 to January 14, 2027, averaging $0.32 per unit |
| Returns | Orders from November 1 to December 31 returnable until January 31, 2027 |
| What to check | Deal-linked listing quality, reference prices, stock, return-causing details |
Check Your Deal Listings Before Black Friday, Free
Amazon SEO Ranking doesn't manage deals, pricing or stock; those stay in Seller Central. What it does is check the listing a deal sends traffic to. The audit scores a live listing against a published 12-criteria rubric and lists every fix in order of the points it's worth. The AI Copy Rewriter writes the title, Item Highlights, bullets and backend terms with the 75-character title, 200-character bullet and 249-byte backend limits enforced in code.
It's built for sellers with a few deal ASINs to check before November 13, and for agencies who need the same check across a client catalog: a bulk run audits and rewrites up to 100 ASINs on Pro and 500 on Agency, on any of 23 Amazon storefronts.
The free plan includes 3 audits a month with no card required, enough to check your top deal listings this week. For a catalog, Pro costs $79 a month and starts with a 7-day free trial.
FAQ
When is Amazon Black Friday 2026?
Amazon Black Friday 2026 is on Friday, November 27, 2026, and Cyber Monday is on Monday, November 30, 2026, according to Amazon's own Black Friday guide. Amazon usually runs a longer Black Friday Week sale around those days. It hasn't announced the 2026 sale dates yet; in 2025 the event ran 12 days, from November 20 through December 1.
What is the deadline to submit Black Friday deals on Amazon in 2026?
The deadline to submit Black Friday and Cyber Monday deals on Amazon in 2026 is November 13, 2026. Amazon first set it at October 20, then extended it in a Seller Forums notice titled "Black Friday Cyber Monday deals deadline extended to November 13". Check the Deals dashboard in Seller Central for the exact eligibility and deadline shown for each of your ASINs.
Does the November 13 extension change Amazon's FBA inventory deadlines?
No, the November 13 extension doesn't change Amazon's FBA inventory deadlines. Amazon's notice asks sellers to make sure FBA inventory arrives at fulfillment centers before each sales event's cutoff date. The reported cutoffs were October 14 for AWD, October 21 for FBA with minimal splits and October 28 for FBA with Amazon-optimized splits, and all three have passed.
How do I create a Prime Exclusive Discount for Black Friday?
You create a Prime Exclusive Discount for Black Friday in Seller Central under Advertising, then Price Discounts. Click Create a price discount, choose Events from the drop-down menu, complete the form, then add your products in step 2. The discount needs a validated reference price to show a savings comparison to shoppers.
When do Amazon's 2026 holiday peak fees apply?
Amazon's 2026 holiday peak fulfillment fees apply from October 15, 2026 to January 14, 2027. Amazon says the increase averages $0.32 per unit, the same as last year's peak, and it covers Fulfillment by Amazon, Remote Fulfillment with FBA, Multi-Channel Fulfillment and Buy with Prime. A separate 3.5% fuel and logistics surcharge also applies.
How long can customers return Black Friday purchases on Amazon?
Customers can return most Black Friday purchases on Amazon until January 31, 2027. Amazon's extended holiday window covers items bought on Amazon.com from November 1 to December 31, 2026, for both FBA and seller-fulfilled orders. Apple brand products have an earlier deadline of January 15, 2027. Amazon says the extended window now applies every year.
Should I edit my Amazon listings during Black Friday Week?
You should avoid structural edits to your Amazon listings during Black Friday Week, such as title rewrites, category changes or variation changes. Our recommendation, not an Amazon rule, is to finish those before the sale starts, because they can take time to settle. Small fixes to a broken listing during the sale are still worth making.
Do I need a tool to prepare my listings for Black Friday?
No, you don't need a tool to prepare your listings for Black Friday; you can check each field against Amazon's limits by hand. A tool helps when you have many deal ASINs: an audit scores each listing on the same criteria and ranks the fixes, so you know what to change before November 13.
Audit every deal-linked listing before the November 13 deadline. Three free audits a month, no card required.
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